Target National Index documents continued decline

Target Analytics National Index for the First Quarter of 2009 documents continued declines in giving and gifts that have now spread across all sectors. This information is more current than the annual survey conducted by Giving USA that recently documented the most serious decline if philanthropic giving in more than three decades. That survey showed one segment, religious giving, had escaped the financial downturn. The Target Index shows that the religious sector has been affected.

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One Response to Target National Index documents continued decline

  1. Sharon Bond says:

    Hi,
    I’m with Giving USA Foundation, and would like to clarify one point — you refer to our study as a survey. While we used to survey all nine subsectors to come up with our annual estimates of giving, we no longer do that. We take tax data straight from Form 990s, along with other data, and do econometric modeling.

    In addition, we do one survey of one sector each year now to glean additional insight into that subsector. This year, we surveyed human services organizations. Last year, it was organizations in the public-society benefit subsector.

    Thank you.
    Sharon Bond

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