I had conversations with development professionals at three public radio stations today who told me that they will meet or exceed goal in their membership programs. One said that, although they are not crying poor on the air, they think many of their listeners sense that their funding is very brittle right now and are doing wht they can to help balance the scales.
I’ve seen this before. During the New England recession of 1989-1991, a multitude of small gifts helped to offset drops in corporate funding and large major gifts. Well-rounded organizations have individual giving programs that provide a wide range of giving opportunities.
Posted by jimlewis
Posted by jimlewis
Posted by jimlewis