The Q2 National Index of Fundraising Performance has just been published by Target Analytics, a division of Blackbaud. Authors Helen Flannery, Rob Harris, and Carol Rhine report that “most of the organizations in the Index faced fundraising challenges” in the period through June 30, 2008. “Overal direct marketing donors and revenue both declined in Q2 … over the same period last year, and these declines were evident across most of the sectors in the index.” Once again, revenue per donor rose, but it most cases it wasn’t enough to overcome the donor decline and, therefore, revenue dropped.
Keep in mind that the period covered was only at the leading edge of the turmoil now roiling the nation’s economy. Are greater challenges in store? Read our earlier posts on how to deal with economic uncertainty.
