….or has it already ended?
Young people responding to this post on Oregon Media Insiders do not understand what all the fuss is about.
| Name-brand products make regular appearances on television shows, where they are typically written into a drama, comedy or reality program. “American Idol” viewers, for example, have come to expect to see a Coke cup in front of Simon Cowell as he dresses down contestants. |
| In recent weeks, anchors on the Fox affiliate in Las Vegas, KVVU, sit with cups of McDonald’s iced coffee on their desks during the news-and-lifestyle portion of their morning show. The anchors rarely touch the cups. |
| Executives at the station, one of 12 owned by Meredith Corporation, say the six-month promotion is meant to shore up advertising revenue and, as they told the news staff, will not influence content. |
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This entry was posted on Sunday, July 27th, 2008 at 9:02 pm and is filed under Media, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.
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